COCA-COLA | LAMINE YAMAL | 2025 Client: Coca-Cola Director: MEGAFORCE Production Company: Selected Works Crowd Technical Director on the Coca-Cola campaign featuring Lamine Yamal, produced by Selected Works. My work focused on the design, simulation and optimisation of all crowd elements, managing large-scale crowd systems across stadium shots with an emphasis on motion clarity, performance and visual consistency. In addition, I developed a fully procedural flying tickertape system using Houdini Vellum, allowing for art-directable motion, secondary dynamics and efficient iteration within a production pipeline. All crowd and procedural FX were built in Houdini, delivering stable, render-ready caches suitable for high-end commercial production.
